by AG
Over Christmas, I worked nonstop on revamping Beyond the Ultimate, one of Athletes In Action's evangelistic websites, for a campaign involving the BCS games. We were able to partner with athletes from nine of the ten schools in the BCS games - including Tim Tebow and Sam Bradford, the two quarterbacks in the championship game.
We choose to try to do a viral (aka: web) marketing campaign for the site: placing ads on Sports Illustrated, Facebook, and other sites. And we were successful - driving 65,000+ people to the site in the last 13 days, leading to 536 visits to the 4-Laws page, and 49 or more clicking a link stating they have accepted Christ. And the effects the push is still visible, as we still have an average of 4,000 hits a day.
This is one of the top reasons I love my job!
Subscribe